Simulacra – Something that replaces reality with its representation.
“Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal…. It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real”
Jean Baudrillard in The Precession of Simulacra (2009),